As the information resources available on the Internet are booming nowadays
personalized recommendation technique
which is an effective approach to ameliorate information overloading
has increasingly received attentions from researchers.Due to the native open nature of the Internet and driven by commercial motives
some malicious users attempt to influence the recommendation result via faking data
hoping to gain profits by manipulating recommendation.This paper proposes an anti-attack recommendation algorithm based on automatic trust establishment.Considering the similarities between user ratings
the proposed algorithm introduces a trust mechanism to obtain reliable recommendations through dynamically constructing and maintaining trusted references for users.Enormous experimental results obtained from real datasets reveal that the proposed algorithm could significantly improve both robustness and reliability of recommendation system
and meanwhile enhance the accuracy of recommendation to some extent.