It is proposed that the essence of fixed network operator transformation is shifting their work emphasis from telecommunication network operation to providing user-centered comprehensive information services.The scope of service is expanded from current network access to informatin convergence integration.Based on network transformation

new price mechanism of information service will be built

and the industrial value chain will be remolded finally.The concept of telecommunication information supermarket is proposed

and its whole design is given subsequently.A brandnew commercial model of the supermarket broadband platform and its establishment are described

and the trend of broadband personality is introduced finally.The emergence of telecommunication information supermarket can lead to a new business model

stimulate consumer demand increasing

make CP(content provider) market prosperous and gain a dominant position in industrial value chain.Results show that this whole design of telecommunication information supermarket is correct

and it has great significance and important reference value to enterprise transform.