1. 广州大学计算科技研究院,广东,广州,510006
2. 北京大学信息科学技术学院,北京,100871
3. 广州大学计算科技研究院,广东,广州,510006
4. 北京大学信息科学技术学院,北京,100871
网络出版:2019-01-25,
纸质出版:2019
移动端阅览
朱恩强, 吴艳蕾, 许宇光, 等. 基于树核度的社交网络影响最大化问题[J]. 电子学报, 2019,47(1):161-168.
ZHU En-qiang, WU Yan-lei, XU Yu-guang, et al. Tree-Coritivity-Based Influence Maximization in Social Networks[J]. Acta Electronica Sinica, 2019, 47(1): 161-168.
朱恩强, 吴艳蕾, 许宇光, 等. 基于树核度的社交网络影响最大化问题[J]. 电子学报, 2019,47(1):161-168. DOI: 10.3969/j.issn.0372-2112.2019.01.021.
ZHU En-qiang, WU Yan-lei, XU Yu-guang, et al. Tree-Coritivity-Based Influence Maximization in Social Networks[J]. Acta Electronica Sinica, 2019, 47(1): 161-168. DOI: 10.3969/j.issn.0372-2112.2019.01.021.
社交网络中的影响最大化问题是指对于给定的
k
值,寻找
k
个在特定传播模型下能够使得传播范围达到最大的节点.此问题在常用的几种传播模型中都是NP-难的.目前虽然已经有很多近似求解的算法,但如何在较低的算法时间复杂度下,保证较大的传播范围仍然是求解该问题的一个挑战.为此,本文提出了一种新颖的基于图的树核度理论的方法来求解社交网络影响最大化问题,并相应地给出了一个多项式时间的算法.所提算法综合考虑了网络的结构特征和传播特征.另外,我们将该算法与传统的随机、度以及贪心算法进行了比较.实验结果表明,所提算法可以较快地找到能够使得传播范围较大的节点集合.
Influence maximization problem in social networks deals with finding a small subset of nodes
which could maximize the spread of influence.It has been proved that this problem is NP-hard under the commonly used diffusion models.Although many algorithms have been proposed to solve this problem approximately
it is still a challenge to guarantee the spread of influence within a low time complexity.For this
we propose a novel method based on tree-coritivity theory and give a polynomial-time algorithm
for finding the initial active nodes required in the influence maximization problem.Our algorithm considers both the structure and the propagation characteristics of a network. Moreover
by experiment
we compare this algorithm with other conventional node-selection methods such as Random
Degree and Greedy.The results demonstrate that the proposed algorithm can find the node set that can widely spread the information efficiently.
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