1. 燕山大学信息科学与工程学院,河北,秦皇岛,066004
2. 河北省计算机虚拟技术与系统集成重点实验室,河北,秦皇岛,066004
3. 河北省文化旅游大数据技术创新中心,河北,承德,067000
4. 天津大学建筑学院,天津,300072
5. 河北环境工程学院生态系,河北,秦皇岛,066102
6. 燕山大学信息科学与工程学院,河北,秦皇岛,066004
7. 河北省计算机虚拟技术与系统集成重点实验室,河北,秦皇岛,066004
8. 河北省文化旅游大数据技术创新中心,河北,承德,067000
9. 天津大学建筑学院,天津,300072
10. 河北环境工程学院生态系,河北,秦皇岛,066102
网络出版:2020-09-25,
纸质出版:2020
移动端阅览
郭景峰, 朱晓松, 李爽. 直播电视推荐系统的评分预测算法研究[J]. 电子学报, 2020,48(9):1735-1740.
GUO Jing-feng, ZHU Xiao-song, LI Shuang. Research on Rating Prediction Algorithm of Live TV Recommender Systems[J]. Acta Electronica Sinica, 2020, 48(9): 1735-1740.
郭景峰, 朱晓松, 李爽. 直播电视推荐系统的评分预测算法研究[J]. 电子学报, 2020,48(9):1735-1740. DOI: 10.3969/j.issn.0372-2112.2020.09.010.
GUO Jing-feng, ZHU Xiao-song, LI Shuang. Research on Rating Prediction Algorithm of Live TV Recommender Systems[J]. Acta Electronica Sinica, 2020, 48(9): 1735-1740. DOI: 10.3969/j.issn.0372-2112.2020.09.010.
伴随电视频道的不断增加,推荐系统在直播电视领域应用成为研究热点.然而,直播电视独特的播放和收视方式使得传统的VOD(Video On Demand)推荐系统无法直接应用,已有的推荐频道的方法不关注正在播出的节目状态从而影响了推荐准确率,而推荐节目的方法难以应对节目冷启动.为此,本文提出了一种融合频道推荐和节目推荐的评分预测算法OFAP(Over the First by Adding Preference).首先,利用聚类方法对每个用户实现差异性的收视时段划分,构建他们的频道-时段偏好矩阵和预推荐评分权重矩阵;其次,提出一个评分替代策略使得已有的推荐节目的算法能够应对节目冷启动,从而实现预推荐;最后,通过融合用户偏好、预推荐评分权重与预推荐结果,构建评分预测函数,将预推荐算法的评分预测结果作为评分预测函数的训练样本.实验表明,采用Precision@
N
和Recall@
N
作为评价标准,本文所提方法OFAP明显优于对比算法.
With the increase of TV channels
the application of recommender systems in the field of live TV has become a research hotspot. However
a traditional VOD (Video on Demand) recommender system is unable to be directly applied in live TV because of its special way of broadcasting and watching
and the existing methods of recommending channels do not pay attention to status of TV shows being broadcasted
which affects recommendation accuracy
and the methods of recommending programs are difficult to handle cold start of TV shows. Therefore
this paper proposes a rating prediction al
gorithm by fusing TV channel recommendation method and TV program recommendation method OFAP (Over the First by Adding Preference). Firstly
we construct different channel-time preference matrix and rating weight matrix of pre-recommendation for each user by clustering their viewing logs. Secondly
we propose a rating strategy to alleviate the cold-start problem of TV programs for existing program recommendation algorithms
and we adopt one of them to perform pre-recommendation. Finally
we combine user's preference
rating weight and rating of pre-recommendation to construct a prediction function
which is trained with the results of pre-recommendation. Experiments on industrial datasets show that the proposed model OFAP significantly outperforms baseline algorithms when Precision@
N
and Recall@
N
are adopted as criterias.
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